Reach PLC
Brand refresh / Website rebuild / UX design
Reach Work is a subsidiary to Reach Plc and parent company to three specialist job boards in finance, law and secretarial sectors. Working directly with the sales & marketing directors at Reach Work, leading the re-design of the website, re-branding of the brand identity and digital marketing collateral. Refreshing the brands look & feel whilst helping to solidify their position as a major player in the recruitment advertising market.
The challenge
Following the corporate rebrand from Trinity Mirror to Reach plc, the business required a refreshed employer-facing identity to align with the new corporate direction. The challenge was to support the transition visually while maintaining credibility across a large national media network.
The challenge was to refresh the brand and fully redesign the website rebuild— creating a clear, user-focused experience that made a complex IP offering easier to understand, while supporting stronger conversion and enquiry.
A refreshed employer brand identity created to align with a major corporate rebrand and scale across marketing touchpoints.
The Approach
Contributed to the rebrand process by evolving the logo and supporting the development of the Reach Work identity. Developed brand guidelines and applied the new direction across recruitment marketing and digital campaigns, ensuring consistency across web, social and internal communications.
The Result
Delivered an employer brand framework during a major corporate transition, supporting marketing and recruitment activity across one of the UK’s largest media groups.