Overview / Radio Warriors
Branding / Strategy / Design
To kick off the design process, digging deep to understand precisely where the brand aimed to position itself in the market and how it could stand out among its competitors. The mission was to capture the brand’s vivacious, edgy, and fun essence and ensure that it shines through in every aspect of its identity.
The most innovative design idea considered was the logo, which features a warrior stripe that creates a striking reverse effect. Using this warrior stripe as the centrepiece of the brand’s visual identity, incorporating it into the majority of the marketing assets to help people recognise the brand wherever they see it.
In charge of creative and successfully directing the design and implementation of all social media posts, carousels, reels, club posters, video/animation and merchandise for Radio Warriors.
Ibiza Send-Off Campaign
Radio Warriors and Ministry of Sound was an exciting opportunity to set the tone for future collaborations.
Creating campaign concepts and guidelines to ensure consistency and recognition across all future campaigns, keeping the brand identity strong.
"Crafting a brand from the ground up was an exciting journey of boundless creativity and endless possibilities".
Summer Closing Party
Using the same brand template stamp whilst changing the textures and colours keeps the brand consistency throughout all campaigns.
The Summer Closing Campaign was inspired by the essence of the season and the dynamic energy of the event. A vibrant colour palette was paired with textured elements designed to reflect the depth and richness of Radio Warrior’s immersive music experiences.
