Partnering with BAE Systems, Hot Creative London delivered a recruitment campaign, creating a suite of engaging, on-brand design assets to support employer branding and talent attraction. The work focused on delivering recruitment campaign assets that clearly communicated career opportunities, while maintaining consistency with BAE Systems’ established brand identity.

The campaign was delivered across multiple touchpoints, including paid – organic social media and exhibition environments. We created recruitment campaign assets across digital, exhibition display banners and supporting print materials, ensuring a clear and consistent presence.

Results & impact: The campaign delivered a strong, consistent recruitment presence across digital channels, supporting increased engagement with recruitment content. The asset system ensured brand consistency across all digital and print touchpoints, improved clarity of messaging, and enhanced the overall experience for prospective candidates interacting with the brand both digitally and at live events.