Collaborating with NatWest on their transformative ‘Dream Bigger Campaign’ was an exhilarating journey aimed at igniting inspiration among the younger generation. The primary objective was to engage younger audiences through relatable and captivating design, forging a genuine connection while effectively conveying the campaign’s message. Responsibilities extended to crafting compelling social media concepts for the ‘Dream Bigger’ initiative, meticulously ensuring that every design adhered to NatWest’s brand guidelines and met project specifications.

In addition to the digital sphere, I also played a pivotal role in the physical realm by designing captivating campaign brochures, leaflets, and graphics. These materials seamlessly integrated with NatWest’s ongoing campaigns and brand, creating a harmonious and impactful presence. Throughout this collaborative endeavor, nurturing synergistic relationships with NatWest’s marketing teams, stakeholders, and print professionals, enabling the effective management of the entire project. This experience allowed the demonstration of design expertise and marketing, making a lasting contribution to the ‘Dream Bigger’ Campaign.